As part of the continued growing interest in women's football in the UK, The FA marketing team had an initiative to increase the attendance record at the Women's FA Cup final to be held at Wembley. I was tasked with producing the promotion graphic which was to be used across various media, from social to DOOH.

This was the first time significant funding had been put behind the promotion of this event and so the brief required a breakaway from the standard branding pieces which had been used before. With more media focus on the women's game it allowed us to take advantage and place more emphasis on the big names in the women's game and make the players the focus.

The success of the promotion was so good (led to a record for that year) that the design was also used as the cover for the match day programme.